Explore how to use social impact data and AI to differentiate your brand, personalize your marketing, and connect with your customers like never before.
Picture this: tools seamlessly plugging into your marketing, sales, and customer success workflows, all designed to help you stand out in a crowded market and, yep, boost that bottom line.
With the rise of social impact marketing, it’s more important than ever to integrate social good into your business strategies. From leveraging AI to gain insights on consumer behavior to showcasing your company’s commitment to social responsibility, the possibilities are endless.
Missed the action? Watch the replay here and dive into the juicy key takeaways below. Spoiler alert: your marketing game is about to get a major upgrade!
AI can revolutionize the way you approach social impact marketing. It provides valuable data and insights that help you understand your audience better and tailor your campaigns to meet their needs. Whether it's identifying trends, predicting consumer behavior, or measuring the impact of your initiatives, AI is a game-changer.
Ready to see social impact marketing in action? Watch the replay now and start transforming your marketing strategy today.
AI can revolutionize your marketing efforts - take ScaleWith, for example - by integrating social impact contributions into your sales and marketing strategies. Leveraging AI-driven tools, like ScaleWith’s Social Impact Copilot, helps identify causes that matter to your customers and prospects, enabling meaningful and impactful conversations.
In a crowded market, it's essential to break through the noise. Many tools offer similar functionalities, leading to repetitive strategies. Instead, focus on unique approaches, such as embedding social impact into your marketing campaigns, to stand out. As Lauren Frazier, VP of Marketing at ScaleWith, said, "It's no secret that things are becoming repetitive, especially in a marketing marketplace. You've got different tools that do the same thing, but it's really hard to break through the noise."
Avoid greenwashing by ensuring authenticity in your social impact contributions. Create compelling stories that resonate with stakeholders, employees, partners, and customers. Authentic storytelling builds trust and differentiates your brand from competitors. Lauren Frazier emphasized, "To avoid greenwashing and ensure authenticity, you want to start by creating a compelling story to your contribution. This is a story that you want to share with your stakeholders, employees, partners, and customers."
ScaleWith’s Social Impact Copilot, similar to ChatGPT but enhanced with proprietary data, helps generate detailed marketing campaigns. It provides objectives, target audience definitions, key messages, and content recommendations, making campaign creation efficient and impactful. "Copilot functions like any other AI machine but is specifically designed to help deliver growth and ROI through creating connections via social impact," said Lauren Frazier.
Maximize your reach by implementing multi-channel campaigns. Use LinkedIn, Twitter, Facebook, TikTok, Instagram, and email marketing to announce and promote your social impact initiatives. Ensure your messages are tailored to each platform’s audience and character limits. "You can create high-performing campaigns across multiple platforms without scratching your head as to how to promote this new way of doing business," said Lia Parisyan, Senior Content Strategist at ScaleWith.
Personalized outreach is crucial for high engagement rates. Use AI tools to craft personalized emails and messages that resonate with your target personas. Testing different subject lines and approaches can significantly improve open and response rates. "Our CEO open and engagement rate is the highest out of all of the personas we target," Lauren Frazier noted. "This is because of compelling messaging and the unique differentiator that our AI-powered social impact approach provides."
Transform your event marketing by replacing traditional swag with social impact contributions. Attendees can choose which causes to support, and you can make a collective contribution on their behalf. This innovative approach reduces waste and enhances your brand’s reputation. Lauren Frazier explained, "Instead of spending money on another pair of sunglasses, you can make a social impact contribution on behalf of your event attendees."
Account-Based Marketing (ABM) can be more effective by incorporating social impact data. Use AI to identify causes that matter to specific accounts and create targeted campaigns. This approach fosters deeper connections and higher conversion rates. "It's already broken down in a way that aligns with the personas we target, making it easier to craft personalized outreach," said Lia Parisyan.Social Impact Copilot can also be a powerful Account-Based Marketing tool. It helps create detailed plans and metrics for targeted campaigns, fostering deeper connections with specific customers. Lia Parisyan explained, "You can input high-level prompts, and Copilot will generate a detailed plan, making it easier to create targeted campaigns for specific customers."
Communicate your social impact initiatives through success stories, newsletters, and thought leadership pieces. Regular updates through various channels help build stronger relationships and drive customer loyalty. "You can send communications to your customers and prospects, leveraging case studies to keep them informed about your initiatives," Lauren Frazier added.
Innovative social impact strategies can earn you media coverage and industry awards. Apply for awards across business and social impact communities to gain recognition and credibility. This approach amplifies your marketing efforts and enhances brand visibility. Lia Parisyan highlighted, "You can use these innovative selling and marketing strategies to apply for a range of awards, earning media coverage and boosting your brand."
Position your brand as a leader in social responsibility to attract employees, customers, and partners. Being a socially responsible brand enhances your attractiveness in the market. "The upcoming generation is a lot more socially and environmentally conscious," said Lauren Frazier. "This makes it essential to set your business apart as a brand that employees want to work for and customers and partners want to work with."
Building a brand that customers know, like, and trust is essential. Social impact initiatives enable your brand to be seen as authentic, trustworthy, and differentiated. This trust translates to higher customer retention and brand loyalty, driving long-term growth. "This tool enables your brand to become a brand that is known, liked, and trusted, helping you stand out in an AI-powered market," Lauren Frazier concluded.
Regularly update your stakeholders, customers, and partners about your social impact contributions through newsletters. Include success stories, new initiatives, and team introductions to keep everyone informed and engaged. "Newsletters are a great way to drive partner awareness and customer engagement outside of LinkedIn posts," Lauren Frazier noted.
Utilize content resource libraries like ScaleWith's to find relevant images, videos, and documents that support your social impact campaigns. These resources can enhance your marketing materials and make your campaigns more compelling. "We have a resource library with close to 4,000 assets that you can use daily to showcase the causes you support," said Lauren Frazier.
Create customized campaigns that align with specific social impact themes relevant to your target audience. This approach not only differentiates your brand but also demonstrates your commitment to causes that matter to your customers. "Creating campaigns around specific social impact themes helps you connect with your audience on a deeper level," said Lia Parisyan.
Continuously test and optimize your campaigns to improve their effectiveness. Use A/B testing for subject lines, email content, and other variables to determine what resonates best with your audience. "Testing different subject lines and email content can significantly improve your campaign's open and response rates," Lia Parisyan advised.
AI tools can significantly streamline your content creation process, saving time and resources. By leveraging AI, you can generate high-quality content quickly, allowing you to focus on strategic aspects of your marketing efforts. "With AI, you can create multi-channel campaigns in hours rather than days or months, making your marketing more efficient and impactful," said Lia Parisyan.
By integrating these strategies, marketers can effectively differentiate themselves in an AI-powered market, driving growth, engagement, and meaningful impact.
Feel free to explore our Social Impact Copilot and other ScaleWith products to drive growth and differentiate your brand in today's market. If you have any questions or need assistance, email info@scalewith.com.
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