The 17 United Nations Sustainable Development Goals are key for your future business strategy.
As corporate social responsibility (CSR), and ESG Scores take the front seat in helping to tackle global issues, more is being asked of businesses to demonstrate their involvement in making the world a better place.
The 17 Sustainable Development Goals (SDGs) serve as a call to action by all countries to partner in tackling some of the world’s most challenging problems: from ending poverty to improving health and education, reducing inequality, and spurring economic growth, while facing the threat of global climate change through preserving the oceans and forests.
These 17 goals are not only ambitious and important for nations around the world to focus on, but also for businesses. Understanding how working towards making your business help contribute to solving the 17 UNSDGs is an important step in strategizing the next steps for your business in 2022.
To fully understand the importance of the 17 UNSDGs, first you need to understand what each of these goals are.
With these goals in mind, the next thing to consider is where your business can not only become part of the global effort to meet these important goals, but where it can expand into new markets by increasing your business opportunities.
No matter how large or small, and regardless of their industry, all companies can contribute to the SDGs. This does not only have a global benefit, but also a business impact. It has been shown that consumers respond highly to businesses that address Social Impact, leading to increased customer retention, renewals, and expanded opportunities for investment. According to another study conducted by Boston Consulting Group for Givewith, leveraging Social Impact as a sales differentiator is 13 times more valuable than traditional sales incentives like free shipping or volume rebates.
While SDGs Nos. 8, 9 and 12 refer directly to economic growth, there are numerous SDGs that offer business advantages through transforming their markets and attracting new talent. This risk mitigation optimizes operations, while increasing employee morale and retention. The Business and Sustainable Development Commission reported that sustainable business models related to the SDGs could open economic opportunities worth up to US$12 trillion and increase employment by up to 380 million jobs by 2030.
Givewith’s SaaS solution delivers a unique sales differentiator in the form of curated Social Impact programs – helping our customers strategically win business, while contributing to solving some of the world’s major issues included in the 17 UNSDG’s. In addition to helping sales teams close new deals and retain existing customers, the inclusion of Social Impact in your business strategy can have monumental effects across all sectors of your company, and for stakeholders. Sellers are able to differentiate themselves from the competition to close more deals, retain existing clients, and deliver significant business value to their buyers.
There are many that see a growing trend towards redirecting public and private investment towards meeting the SDGs, with the UN estimating that the cost of achieving the SDGs will be approximately US$3.3 to US$4.5 trillion per year. With both private and public investment leaning towards a Social Impact focused future, getting in on the ground level with your businesses is a critical strategic business decision.
Through strategizing how your business approaches the 17 UNSDG’s, you are not only increasing your businesses ability to retain and attract new customers, but also ensuring that your organization stays on the forefront of driving significant Social Impact and change.
Givewith is a SaaS solution that allows businesses to gain customer and supplier insights about shared Social Impact areas and deliver against those priorities in a simple, easy to use platform. Learn how sellers stand out from their competition and win more business, how procurement teams derive new business value, and how the platform allows companies to scale their impact faster with existing resources. To learn more about how Givewith generates shared value for businesses, people and the planet, visit www.givewith.com
